A woman’s never-ending desire to remain beautiful often ends with the search for appropriate aesthetic treatments. Those who are into aesthetic medicine practice opine that they are usually approached by women past 40 for treatments like anti-wrinkle fillers, skin rejuvenation, non-surgical facelift or skin pigmentation. The one complaint cosmetic doctors often face is the high cost of aesthetic treatments which restrain patients from picking up such procedures in spite of being fully aware of their effectiveness.
Aesthetic beauty treatment is a contentious
market as so many players have entered the segment, sensing its immense
potential. They are offering whole variations of cosmetic treatments at
different price ranges. Quite naturally, patients find it hard to understand
why treatment prices fluctuate so much from one service point to another when
both are offering essentially the same service. Their concerns are logical
indeed. While there are cosmetic practitioners who do exploit clients by
unnecessarily suggesting expensive treatments, there are many who adhere to
high ethics while charging patients.
The one adage which aptly fits cosmetic
treatments is "good things don't come cheap, and cheap things are no
good”. So if someone is offering aesthetic treatments much below general market
rates, then give it a second thought. Here’s why cheap aesthetic treatment is
not a wise idea.
The standard of
service gets compromised
Just like any other service industry,
aesthetic treatments which cater to clients, need to incur some costs for
aesthetic medical specialization and specific staff training purposes. These
form the key components of a professional medical facility. So if a centre
claims to offer the cheapest service, then there’s reason to doubt about the
standard.
Treatment done by
doctors without Aesthetic medical certification
When a doctor offers service, like Botox
injection or laser rejuvenation treatment, only medical certification won’t do.
He should have a professional license and years of experience to conduct
aesthetic treatments. Someone who is in the profession for the long-haul will
keep renovating his/her premises to accommodate modern aesthetic procedures,
invest time and money in research and training, as well as take time off to
hone skills. All these can’t be achieved if the treatment is offered at nominal
costs which in turn mean your skin might end up in amateurish hands!
Modern equipments
might be missing
Procedures like laser hair removal,
anti-wrinkle filling or skin rejuvenation demand appropriate medical
equipments. If the doctor is serious about expanding her aesthetic business,
he/she would invest in clinically tested and health ministry approved
apparatus. Those offering highly specialized cosmetic treatments might need
additional equipments which are generally not found in typical beauty salons.
Add to this the cost of consumables and the end-user treatment cost naturally
goes up. Still this is a safer option than going for a facility where you get
treated with age-old equipments.
Finally
to conclude, the responsibility of aesthetic practitioners should be to
maintain a certain treatment fee without compromising on any of the above
factors. Side by side they are expected to adhere to market rules and keep
adjusting prices leaving little room for patients to complain about the
exorbitant price tag.
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